Looking back on my notes, I noticed the variety of tools and skills that I’ve picked up in just 6 weeks. From the first week of class I jotted down some goals for the summer I wished to accomplish in terms of photoshop and design. Amongst others, three main goals that I had was practice on the pen tool, silhouetting, and three dimensional type. I’m happy to say that those three main goals were all accomplished throughout the course. I was able to utilize the pen tool in both major projects but more specifically on hyperrealism. Silhouetting came into play on almost everything and I know have a quicker understanding. Three dimensional type, although is a loose term, was something that I definitely was able to explore in cubism as well.
I’m very satisfied with my work in Digital Imaging and find this practice and new knowledge a great leg up on my summer internships as well as my future career.
The World Cup has shed light on great design in the past week. Between Google’s animated GIF, to poster, infographic, and even packaging design, the World Cup is a great outlet for innovative design that has been emerging and shared everyday.
As I am finishing up my cubist style advertisement I have been playing with the illusion of a single color on top of itself. The use of a subtle drop shadow can bring to life something that would otherwise be completely flat. By exercising this play of color and light I have a greater understanding of two dimensions versus three.
Here are a few examples of how I utilized this trick:
This week with the Cubist project I have been continuously thinking about typography in three dimensional form. As we discussed in class, dealing with type is comparable to dealing with imagery. Placement, style, size, weight, etc. It encompasses the same qualities that we look for in a great photo or tasteful painting. I have been researching a few forms of typography in three dimensional form and hope to use these as inspirational examples for work to come in the future. Here are a few off of my pinterest page that really caught my eye.
(Anjela Freyja, behance.net)
This week I had the opportunity to use my photo retouching skills from the first couple weeks of digital imaging and improve my portfolio. I’ve learned through much practice that your work is only as good as you present it to be. For my field of study, putting advertisements or packaging in situation drastically improves the “visual reality” of the product.
When photographing a packaging design, there were slight imperfections that I cleaned up on photoshop and adjusted for my portfolio.
I also placed web, print, and other media layouts in their respective situations. (a web home screen pictured on an iMac, posters scaled to size, outdoor ads on bus stops, etc.)
see the difference it makes in professionalism…
I’m consistently inspired by the Coca Cola campaign ideas. From their interactive vending machines that allowed India and Pakistan to communicate in hilarious ways to this new ad targeted towards college freshman…
During class on Tuesday I picked up some new photoshop skills that I feel confident will benefit me greatly in future projects and portfolio building. While working with a glass surface, I was struggling to figure out how to make objects appear to be held within, behind, and in front of glass. However, by using channels and separating the shadowed and highlighted tones, I was able to add layers to my comp and make my graphics appear more realistic.
Next semester at Syracuse I will be beginning to build my portfolio and plan to produce projects that will contain window displays or exhibits that I now feel more confident in photoshop rendering for the means of my portfolio.
This is an exciting new skill that I can’t wait to practice and play more with!